Net drama raging, just started on the excess 乃々果花

Net drama raging, just started on the excess? [Abstract] this is the best network drama era, opportunities everywhere, a green hand can accidentally hit a explosion; this is also the network drama the worst of times, big production may also be threatened by growing crises, heavily with broken halberds defeat. "Princess promotion" poster, "Princess source network promotion" "more than" crime "forensic Qin Ming"…… In the popular "explosion" to describe the domestic network drama market hit series, 2016 is the market size, production companies have a sharp expansion of admission growth years. A popular web series turned out to have multiple episodes easily into the "1 billion club", more single drama network to play the amount of breaking billions of times. This is the best network drama era, opportunities everywhere, a green hand can accidentally hit a explosion; this is also the network drama the worst of times, big production may also be threatened by growing crises, heavily with broken halberds defeat. From 2014, homemade first year, after 3 years of development of domestic drama, went to a fork in the road. Overcapacity, "blue ocean" to "Red Sea" last week, the new think tank jointly jointly issued the "2016 music video network drama industry white paper". Data show that in 2016 the annual production of the network homemade drama is expected to reach 2079 sets, if coupled with previous years, inventory, the overall market size will exceed the set of 5000, more than the growth of the network drama in the past nearly 250 times in 2009. If the current growth rate remained unchanged, the overall size of the 2016 drama market will reach 116743 minutes. Assuming the audience to watch an average of 2 hours a day drama, the current market capacity of the network drama is only 43800 minutes, which means that the market is currently making homemade drama has been significantly saturated. Just started soon after the excess? Network drama looks young, but also seem to have been repeated TV old overcapacity. The "white paper" also shows that the explosive growth of network drama since the "network drama homemade first year began in 2014 of that year, only the yield reached the sum of 5 years ago. Everyone on the network is the impression that the entry is easy, low cost, video sites have begun to hit the money to do homemade, large and small companies began to approach." United Group (Youku potatoes) President Yang Weidong bluntly, the network drama hot movie hot, all kinds of hot money into this piece of blue ocean, the market quickly became the red sea". A single type of audience selectivity is not high logically speaking, the size of the market increases, the choice of types of network drama should also be a corresponding increase. However, according to the white paper published figures, there are 29 types of homemade drama theme, which comedy comedy, urban fashion, love and romance, the story of the four main categories, accounting for a market share of 58.06%. On the whole, the most abundant type of drama in 2015, reaching 25, to the year of 2016, the type dropped to the 16. 2017 Youku network drama strategy presents "3+X", the "joy" comedy "burning blood youth" "pure love" three types is a key direction, but also reflects the video site for the future to judge the type of network drama. Critics of "Nalan dream", although the network drama and the expansion of market capacity, but the audience can choose the type of range to reduce the "mainstream audience network drama is a preference for the theme type)相关的主题文章: